You’re happily smoking your Mayfairs, Richmonds or Marlboros and you’re finding it a financial squeeze. You buy some rolling tobacco and filters and other paraphernalia and master the art of ‘rollies’ but weirdly keep falling off the wagon back onto your proper fags. Sometimes you manage a day or two and one or twice you seem to become 100% rollie but then months into the change suddenly find yourself smoking real ones again.

You’re happily smoking your Mayfairs, Richmonds or Marlboros and you’re finding it a financial squeeze. You buy an E-Cig, some juice and other paraphernalia and master the art of ‘vaping’ but weirdly keep falling off the wagon back onto your proper fags. Sometimes you manage a day or two and one or twice you seem to become 100% E-Cig but then months into the change suddenly find yourself smoking real ones again.

I like E-Cigs. They’ve given us a new touchstone with which to compare our habits and addictions.

If you smoke and you think you smoke because your body is demanding nicotine at regular intervals then delivering that nicotine using a cigarette, a rollie or an E-Cig should make no difference at all.

The fact that it makes a huge amount of difference should have us questioning everything we think we know about smoking.